The Vollrath Co. has named Fred Fritchen its director of national accounts, a role that places him at the head of the manufacturer's strategic sales team and its national account strategy.
Fritchen brings extensive experience in the foodservice industry to the position. The announcement said he also has experience building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners.
In the role, Fritchen will lead the strategic sales team and oversee Vollrath's national account strategy. His focus will include strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers.
Role Focus
- Lead the strategic sales team.
- Oversee the national account strategy.
- Strengthen key customer relationships.
- Identify opportunities for growth.
- Align strategic sales efforts with customer needs.
Vollrath's announcement highlighted the account leadership and relationship-building elements of Fritchen's background. Larry Deutsch, senior director of sales, said Fritchen combines foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships. Deutsch said that experience and leadership would be valuable as Vollrath continues strengthening strategic customer partnerships and identifying growth opportunities.
The appointment gives Vollrath a dedicated leader for national account work as the company emphasizes customer relationships and growth.
The company also recently added Andrew Cronau, who participated in FER's How To Spec Live in September, according to the announcement.